The Chobani Sales team was seeking a fresh look and feel to bring their National Sales Meeting to life. Set against the scenic backdrop of Sun Valley, Idaho, the gathering embraced a camp inspired Parent Trap theme that celebrated teamwork, exploration, and growth.
Creative Director Julie Beal
My Role: Art Direction
Chobani In nature, where East Coast summer camp meets vintage sophistication.
The color palette of tans, browns, mint green, and moss green is timeless, drawing inspiration from nature and the color tones of both Parent Trap movies. The Parent Trap aesthetic allows for a strong visual narrative, making the summit feel like a curated experience.
