PepsiCo partnered with us to create an interactive booth experience that showcased its portfolio
in a fun, authentic way at this year's Sweets & Snacks Expo in Las Vegas. The goal was to evolve beyond their previous booth design and create a more immersive environment where each brand had its own dedicated space to tell its unique story.
The result was an engaging, portfolio driven experience featuring a series of snack spotlight moments, interactive touch points, and brand led storytelling that encouraged attendees to explore, discover, and connect with the products in a meaningful way.
Brands that were featured
Good Warrior
Simply NKD
FiberPOP
Doritos Protein
Agency: Propac
Creative Director : Julie Beal
Associate Creative Director : Nicole Giese
Art Directors: Natalie Garza, Karl Chester, John Banks
My Role: Good Warrior Booth Design
First Draft Flat design
Good Warrior is a protein-focused snack brand centered around the idea of the everyday warrior—people balancing work, family, fitness, and daily responsibilities. To bring the brand's identity to life, I focused on messaging that celebrated the small, everyday tasks
we all tackle. The concept reinforced the idea that being a warrior isn't defined by grand achievements, but by showing up and
getting through life's daily demands.
Proposed Interactive Elements
Oversized hanging paper scrolls featuring printed to-do lists that support the "Really Busy Humans" campaign and highlight relatable everyday responsibilities.
A freestanding mirror with a custom Good Warrior frame, creating a photo opportunity that allows attendees to see themselves as a Good Warrior and connect personally with
the brand message.
Render
Final Design
